Any ideas for a cheap and effective Marketing Campaign for a Backpack?
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- backpacks are extremely uncomfortable and make you extra hot during a trail run, but i can see how it would be very functional to be able to carry one. if you bag is an improvement to all those drawbacks than your marketing campaign should highlight that. if your budget is tight, does that mean you do not have money to shoot a 30 second spot and place it in network? how about in local cable channels? imagine an ad like that tempur pedic ad that shows how a backpack is form fitting with the shape of your back and therefore doesn't cause any additional stress points on your back as you bounce up and down on a trail run. that would be cool. but if your budget doesn't allow, i would just buy keywords on google and overture
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